Strada Wheels LTD was established in 2011 and is passionate about explaining the benefits of hand built wheels to all cyclists who may not have considered them before.

After the frame, the wheel of your bike is the most critical component in how it rides and handles. We are passionate in our belief that a set of hand-built wheels tailored to the individual cyclist will make a massive positive impact to his or her riding and to build a hand-built wheelset that matches you perfectly it is vital that we consider your weight, height, physique, power and type of bike before selecting the correct rim, hub and spokes combination. We stock and work with many quality brands and components such as DT Swiss, Zipp, Enve, Sapim, Hope and Chris King to name but a few and also have our own range to; The Strada Performance Aero Disc and Rim range.

We have built in excess of 8000 pairs of wheels and we ship our wheelsets throughout the UK, Europe and Scandinavia, UAE and SE Asia but count ourselves very lucky to also have customers from the USA, Iceland, Australia, Japan and New Zealand.

Our 800 sq foot workshop and office is based in the lovely town of Arundel in the county of West Sussex. It really is a beautiful place to work and has a lot to offer cyclists of all disciplines. Cycling is our passion and although we are a small team who use the best equipment and techniques, we work very hard to deliver only the highest quality wheels and customer service to all our customers. As you can imagine we are grateful to be very busy but we still make time to get out and enjoy our bikes.

Our wheels have been used in the Tour de France and at 2012 summer Olympics and are ridden weekly by pro riders racing at the highest level as well as being ridden over countless Alpine passes, muddy cyclocross races and daily rides to work.

Want to know who built your pair of wheels – see our profiles below or get in touch for practical honest advice on your next set of wheels.

Cyclist doing a timed lap of Goodwood Race Circuit

Michael Attfield

To say that Michael's very passionate about the art of wheel building and cycling would be doing him disservice. He absolutely loves it!! He's a great wheel builder and has a fantastic eye for detail, so that is why he's now also designing all the custom graphics that are needed. He's just the man for the job.

Glyn Ostler

Wheel Builder
Glyn is a well known face on the South Coast as an experienced road racer and all round nice guy. For many years he owned and ran Blazing Saddles bike shop in Rustington but after an offer he could not refuse he decided to join Strada along the coast in Worthing. Glyn has built plenty of wheels over the years and knows his way round the bike trade and we are delighted to have him join the team.

Darren Rawlings

Senior Wheelbuilder
Darren is passionate about the difference a hand built set of wheels can make to the ride and handling of your bike. He has seen (and trued) enough machine made wheels to know the difference a skilled wheelbuilder working in conjunction with a customer can make to the handling and performance of your bike. He has built over 1500 wheels in last 3 years alone and plays a central role here at Strada Wheels. Darren trained with Mavic in the UK and DT Swiss in Switzerland but more importantly he has 10 + years experience in hand wheel building. Darren has Cytech level 3 qualifications in Wheel and Bicycle maintenance. Darren rode for 3 years on the GB trials team and hates walking anywhere.