At Strada, We take the privacy rights of users of this site very seriously and this Privacy Policy explains to you how certain information about you may be processed. By using the site and placing orders, you expressly consent to the use of your data in accordance with this Privacy Policy. 

WHO ARE WE?

We are Strada Wheels LTD an independent custom bicycle wheel builder to both businesses and consumers.

Strada Wheels LTD is a company registered in England and Wales under number 07336967. Our registered office and only trading address is Unit 1 Gaugemaster Way, Ford, Arundel, England, BN18 0RX. Our VAT number is 995787920 and we own and operate www.stradawheels.co.uk.

Our GDPR Owner and data protection representatives can be contacted directly here: gdpr@stradawheels.co.uk. 01903 214956

WHAT IS PERSONAL DATA?

Under the EU’s General Data Protection Regulation (GDPR) personal data is defined as:

“any information relating to an identified or identifiable natural person (‘data subject’); an identifiable natural person is one who can be identified, directly or indirectly, in particular by reference to an identifier such as a name, an identification number, location data, an online identifier or to one or more factors specific to the physical, physiological, genetic, mental, economic, cultural or social identity of that natural person”.

HOW WE USE YOUR INFORMATION

This privacy notice tells you how we, Strada Wheels Ltd, will collect and use your personal data for the following purposes:

  • Account registration
  • My Account
  • Checkout procedure
  • Warranty form
  • Crash replacement form
  • Reviews
  • Emails – enquiries, complaints or other feedback

PERSONAL DATA WE COLLECT

We collect your personal data through the primary touch-points outlined below.

Please note that unless you are 16 years of age or older, we are unable to process orders – or handle your data – without explicit parental consent.

Account registration

Personal data collected:

During registration for a Strada Wheels LTD account – part of the transactional process – we collect the following personal data.

  • First Name
  • Last Name
  • Email Address

Please note, we do not have access to the password you enter here.

Where this data is stored:

Your data is stored through our WP Engine data storage, databases and the general WooCommerce  application. Your data is secured using SSL Encryption on a secure server behind a firewall.

What we use this data for:

This data is used to process the registration of your online account, maintain your online account, identify you as a customer when you place orders with us and process and complete orders you place via the site.

It is also the address that draft orders will be sent too, should a member of the customer services team create one for you.

We also use this data to process and deal with any complaints or enquiries made by you.

This information is also used to send you abandoned checkout emails, which we believe to be of legitimate interest to you based on the contents of your cart when you began checkout.

We also use this information for post-purchase customer services including enquiries regarding the service you have received from us and product review requests.

How long this data is kept:

We will keep your name and email address on file along with your order history until you opt-out so that we can offer post-purchase services including warranty and crash replacement on items you have purchased. If you choose to remove this personal data, we may be unable to meet your post-purchase support requirements.

If you have any queries regarding the length of time specific data will be retained, please email gdpr@stradwheels.co.uk.

How to opt out:

If you wish us to remove your data from our systems, please contact gdpr@stradawheels.co.uk and we will be happy to help.

My Account Area

Personal data collected:

In the ‘My Account’ area, you have the option of adding addresses to your account. You can also view your order history here.

  • Addresses

Where this data is stored:

Your data is stored through WooCommerce’s data storage, databases and the general WooCommerce application. Your data is secured using SSL Encryption on a secure server behind a firewall on our WP Engine secure hosting platform.

What we use this data for:

This data is used to make checkout quicker by pre-populating address fields when you place orders with us, maintain your online account and process and complete orders you place via the site.

How long this data is kept:

We will keep your name and email address on file along with your order history until you opt-out so that we can offer post-purchase services including warranty and crash replacement on items you have purchased. If you choose to remove this personal data, we may be unable to meet your post-purchase support requirements.

How to opt out:

You can simply remove addresses as you wish from the ‘My Account’ area.

Checkout

Personal data collected:

During the checkout process, we collect the following personal information which is stored securely in our WooCommerce system.

  • First name
  • Last name
  • Billing address
  • Shipping address
  • Phone number

Where this data is stored:

Your data is stored through WooCommerce’s data storage, databases and the general WooCommerce application. Your data is secured using SSL Encryption on a secure server behind a firewall on our WP Engine secure hosting platform.

How long this data is kept:

Strada Wheels LTD is required to retain some information in accordance with the law, such as information needed for income tax and audit purposes.

In the case of accounting, we are obliged to retain invoices for six years.

How to opt out:

If you wish us to remove your data from our systems, please contact gdpr@stradwheels.co.uk and we will be happy to help.

Checkout – Payments

Strada Wheels LTD does not hold any bank or card details. During checkout, you provide payment either using a debit or credit card using our sites WooCommerce PCI-DDS-compliant secure online payment gateway, powered by Verofy.

Personal data collected:

  • Payment information

Where this data is stored:

If you choose a direct payment gateway to complete your purchase, then WooCommerce stores your credit card data. It is encrypted through the Payment Card Industry Data Security Standard (PCI-DSS).

All direct payment gateways adhere to the standards set by PCI-DSS as managed by the PCI Security Standards Council, which is a joint effort of brands like Visa, Mastercard, American Express and Discover.

PCI-DSS requirements help ensure the secure handling of credit card information by our store and its service providers. 

How long this data is kept:

Your purchase transaction data is stored only as long as is necessary to complete your purchase transaction. After that is complete, your purchase transaction information is deleted.

How to opt-out:

As your purchase transaction data is deleted following the completion of your purchase, opt-out is unnecessary. If you have any queries, please email gdpr@stradwheels.co.uk.

Warranty processing

Our warranty process does require some personal data in order to process a warranty request.

Personal data collected:

  • First name
  • Last name
  • Email address
  • Phone number

Where this data is stored:

Your data is stored through WooCommerce’s data storage, databases and the general WooCommerce application. Your data is secured using SSL Encryption on a secure server behind a firewall on our WP Engine secure hosting platform.

What we use this data for:

We use this data to begin the procedure for processing warranty cases. Using this essential information, our warranty and customer service teams can contact you in a timely manner to update you on the status of your request and facilitate the return and replacement of items purchased from us.

How long we keep this data:

We will keep your information on file for the life of the product warranty or until you opt-out so that we can offer post-purchase services including warranty and crash replacement on items you have purchased. If you choose to remove this personal data, we may be unable to meet your post-purchase support requirements.

How to opt-out:

If you wish us to remove your data from our systems, please contact gdpr@stradwheels.co.uk and we will be happy to help.

Crash replacement

In order to process a crash replacement request, it is necessary to collect some personal information.

Personal data collected:

  • First name
  • Last name
  • Email address
  • Phone number

Where this data is stored:

Your data is stored through WooCommerc’s data storage, databases and the general WooCommerce application. Your data is secured using SSL Encryption on a secure server behind a firewall on our WP Engine secure hosting platform. What we use this data for:

We use this data to process crash-replacement orders. Once we have ascertained your eligibility for a crash-replacement product, we then use this data to marry up with your Strada Wheels LTD order number/ account so we can email you a draft order invoice for your replacement wheel set.

How long we keep this data:

We will keep your name and email address on file along with your order history until you opt-out so that we can offer post-purchase services including warranty and crash replacement on items you have purchased. If you choose to remove this personal data, we may be unable to meet your post-purchase support requirements.

How to opt-out:

If you wish us to remove your data from our systems, please contact gdpr@stradwheels.co.uk and we will be happy to help.

PRIVACY CONSENT

By consenting to this privacy notice you are giving us permission to process your personal data specifically for the purposes identified.

Consent is required for Saddleback Ltd to process both types of personal data, but it must be explicitly given. Where we are asking you for sensitive personal data we will always tell you why and how the information will be used.

You may withdraw consent at any time by contacting gdpr@stradwheels.co.uk. We will facilitate your request in line with our opt-out procedures.

DATA CONTROLLERS AND DATA PROCESSORS

When using and buying from our site, Strada Wheels LTD is the data controller – we collect the data from our customers.

We also use third party data processors, who process personal data on our behalf. For example, through using a WooCommerce system, WooCommerce is a data processor.

We only use data processors to fulfil our services to our customers and never share third data with third parties for marketing purposes without your explicit consent. Wherever we use data processors, each processor is required to be GDPR compliant to safeguard your personal data.

DISCLOSURE

We at Strada Wheels LTD will not sell, share, or rent your personal information to any third party or use your email for unsolicited mail. Any emails sent by Strada will only be in connection with the provision of agreed services and products. Our website offers opportunities for visitors to register for informational mailings, online forums, blogs and resources. These registration forms require users to give contact information (such as name and email address). We use this contact information to send users information about our company and it’s products and services if requested or necessary. Users may opt out of receiving future mailings at any time by contacting gdpr@stradwheels.co.uk.

RETENTION PERIODS

Strada Wheels LTD is required to retain some information in accordance with the law, such as information needed for income tax and audit purposes. How long certain kinds of personal data should be kept may also be governed by specific business-sector requirements and agreed practices. We will process your personal data for as long as is necessary to process your orders and provide you with customer service support in relation to your orders.

LOCATION OF DATA

Your data may be held or accessed by Strada Wheels LTD in the UK in the course of providing the site and services to you. We also use third party providers in order to fulfil the purposes of our services to you who may be located in countries in Europe, Canada or in the US.

In terms of any such transfers, we ensure that your data is transferred with relevant and appropriate contractual and other safeguards in place to ensure that it is kept secure and remains protected by GDPR. You consent to this transfer of your data on these terms.

Other links

Please be aware that the site may link to other web sites that may be accessed by you through our site. We are not responsible for the data policies, content or security of these linked web sites. We do not have any control over the use to which third parties may put your data where you choose to purchase products or services or otherwise to contact them via this site.

YOUR RIGHTS AS A DATA SUBJECT

At any point while we are in possession of or processing your personal data, you, the data subject, have the following rights:

  • Right of access – you have the right to request a copy of the information that we hold about you.
  • Right of rectification – you have a right to correct data that we hold about you that is inaccurate or incomplete.
  • Right to be forgotten – in certain circumstances you can ask for the data we hold about you to be erased from our records.
  • Right to restriction of processing – where certain conditions apply to have a right to restrict the processing.
  • Right of portability – you have the right to have the data we hold about you transferred to another organisation.
  • Right to object – you have the right to object to certain types of processing such as direct marketing.
  • Right to object to automated processing, including profiling – you also have the right to be subject to the legal effects of automated processing or profiling.
  • Right to judicial review: in the event that Strada Wheels LTD refuses your request under rights of access, we will provide you with a reason as to why. You have the right to complain as outlined below.

All of the above requests will be forwarded on should there be a third party involved (as disclosed as per the ‘Disclosure’ section above) in the processing of your personal data.

COMPLAINTS

In the event that you wish to make a complaint about how your personal data is being processed by Strada Wheels LTD, or how your complaint has been handled, you have the right to lodge a complaint directly with the supervisory authority and Strada Wheels LTD data protection representatives Data Protection Officer / GDPR Owner.

Contact details of the Data Protection Officer / GDPR Owner:

Darren Rawlings
Strada Wheels LTD
Unit 1 Gaugemaster Way,
Ford,
Arundel.
BN18 ORX

gdpr@stradawheels.co.uk

01903 214956

PRIVACY FAQS

Why does Strada Wheels LTD need to collect and store personal data?

In order for us to provide you with our e-commerce service s we need to collect personal data for correspondence and to complete transactions. In any event, we are committed to ensuring that the information we collect and use is appropriate for this purpose, and does not constitute an invasion of your privacy.

We do not use your personal details to contact you for marketing purposes unless you opt-in to our email newsletter, a process requiring your explicit consent.

How will Strada Wheels LTD use the personal data it collects about me?

Strada Wheels LTD will process (collect, store and use) the information you provide in a manner compatible with the EU’s General Data Protection Regulation (GDPR). We will endeavour to keep your information accurate and up to date, and not keep it for longer than is necessary. Strada Wheels LTD is required to retain information in accordance with the law, such as information needed for income tax and audit purposes. How long certain kinds of personal data should be kept may also be governed by specific business-sector requirements and agreed practices. Personal data may be held in addition to these periods depending on individual business needs.

Under what circumstances will Strada Wheels LTD contact me?

Our aim is not to be intrusive, and we undertake not to ask irrelevant or unnecessary questions. Moreover, the information you provide will be subject to rigorous measures and procedures to minimise the risk of unauthorised access or disclosure.

Can I find out the personal data that the organisation holds about me?

At your request, Strada Wheels LTD can confirm what information we hold about you and how it is processed. If Strada Wheels LTD does hold personal data about you, you can request the following information:

  • Identity and the contact details of the person or organisation that has determined how and why to process your data. In some cases, this will be a representative in the EU.
  • Contact details of the data protection officer, where applicable.
  • The purpose of the processing as well as the legal basis for processing.
  • If the processing is based on the legitimate interests of Saddleback Ltd or a third party, information about those interests.
  • The categories of personal data collected, stored and processed.
  • Recipient(s) or categories of recipients that the data is/will be disclosed to.
  • If we intend to transfer the personal data to a third country or international organisation, information about how we ensure this is done securely. The EU has approved sending personal data to some countries because they meet a minimum standard of data protection. In other cases, we will ensure there are specific measures in place to secure your information.
  • How long the data will be stored.
  • Details of your rights to correct, erase, restrict or object to such processing.
  • Information about your right to withdraw consent at any time.
  • How to lodge a complaint with the supervisory authority.
  • Whether the provision of personal data is a statutory or contractual requirement, or a requirement necessary to enter into a contract, as well as whether you are obliged to provide the personal data and the possible consequences of failing to provide such data.
  • The source of personal data if it wasn’t collected directly from you.
  • Any details and information of automated decision making, such as profiling, and any meaningful information about the logic involved, as well as the significance and expected consequences of such processing.

What forms of ID will I need to provide in order to access this?

Strada Wheels LTD accepts the following forms of ID when information on your personal data is requested:

Passport, driving licence, utility bill / bank statement no older than three months.