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  • Available in 650b this is the perfect all terrain answer for riders and racers boasting a 25mm internal width and reinforced hookless rim profile The Gravel Ultra Plus offer’s durability without sacrificing weight and meets the demands for wider tyre profiles with a minimum of 35mm and a maximum of 55mm tyre. These wheels are…

  • The all new Strada Gravel Ultra Plus. Available in 700c and 650b this is the perfect all terrain answer for riders and racers boasting a 24.5mm internal width and reinforced hookless rim profile.  The Gravel Ultra Plus offer’s durability without sacrificing weight and meets the demands for wider tyre profiles with a minimum of 30mm…

  • The Strada PAD 55/60 Raw Gloss Edition is our cutting-edge aerodynamic wheelset, perfectly balancing low rotational weight and aerodynamics. It is designed for speed but bred for racing. These wheels are priced as standard with DT Swiss 240 C-lock hubs, Alpina F1 hyperlight / sprints spokes, a lifetime rim warranty, and free delivery in the…

  • The Strada PAD 55 Ultra is our flagship all-round aero-dynamic wheel-set. Further pushing the aero boundaries. Designed for speed but bred for racing. These wheels are priced as standard with Hope PRO5 or the DT Swiss 350 C-lock hubs.  Alpina F1 sprint spokes, lifetime rim warranty and free delivery in the UK ONLY. For hub…

  • The ENVE SES 2.3 rim is the latest rim from ENVE and is designed for climbing. More rim details down below. Use the ENVE SES 2.3 wheel configurator drop down menu to build your wheelset. These are priced as standard with DT Swiss 350 C-lock Hubs, ENVE SES rims, Alpina F1 sprint spokes,  Lifetime rim warranty…

  • The Strada PAD 45 Ultra supports exceptional performance in the mountains whilst delivering a stable platform to conquer the most undulating terrain. These wheels are priced as standard with DT Swiss 350 C-lock hubs. Alpina F1 sprint spokes, lifetime rim warranty and free delivery in the UK ONLY. For hub upgrades, please configure your wheelset…

  • SES 3.4 Versatile, aero, light, and fast. The SES 3.4 has been a staple in the SES wheel family, and the newest iteration takes the best features of the previous generation SES 3.4 and 3.4 AR to make the ultimate modern road wheelset. There’s simply nothing more versatile than the  new SES 3.4. Furthermore, the…

  • The Strada Performance Aero Disc 35mm developed to dominate any mountainous terrain whilst maintaining comfort and stability for every day use in all conditions. These wheels are priced as standard with Hope Pro5 Centre Lock or the DT Swiss 350 C-lock Hubs.  Alpina F1 sprint spokes, lifetime rim warranty and free delivery in the UK…

  • When speed across most any terrain is priority number one, look no further than the SES 4.5. Originally designed for the cobbles and crosswinds of Paris-Roubaix to provide an aero benefit with high volume tires, the SES 4.5 was the first of its kind and is now re-designed to deliver more speed in a lighter…

  • Striking the ultimate balance between weight savings, stability, aerodynamics, and rolling efficiency, the SES 6.7 defines Real-World Fast and raises the bar for modern aero wheel performance. Grams of rim, versus grams of drag, make the SES 6.7 the outright fastest wheel on the road. More rim details down below. Use the ENVE SES 6.7 wheel…

  • The Strada PAR 30 Ultra is our flagship ultralightweight rim brake wheelset, pushing the boundaries in lightweight and responsiveness. Built in-house, at home in the hills, the 30 Ultra allows riders to breed new life into their beloved rim brake bike. These wheels are priced as standard with Extralite Cyber Hubs, Alpina F1 Hyperlight spokes,…

  • The Strada Performance Aero Rim Brake 35 Ultra was developed to dominate any mountainous terrain whilst maintaining comfort and stability for everyday use in all conditions. These wheels are priced as standard with DT Swiss 350 Road hubs, Alpina F1 sprint spokes, a lifetime rim warranty, and free delivery in theUK ONLY. For hub upgrades,…

  • ENVE in conjunction with Simon Smart made the SES 7.8 to achieve two things: more speed and more stability. The SES 7.8 embodies the latest SES technologies and includes our newest moulded in brake track and tubeless clincher tyre compatibility. The SES 7.8 is wider and specifically optimised to perform best when used with a…

  • The Strada PAR 55 Ultra is our flagship all-round aero-dynamic rim brake wheel-set. Further pushing the aero boundaries. Designed for speed but bred for racing. These wheels are priced as standard with DT Swiss 350 Road hubs. Alpina F1 sprint spokes, lifetime rim warranty and free delivery in the UK ONLY. For hub upgrades, please…

  • If you are 100kg+ or are looking for the strongest wheels around then you have found them. See below for more information. Also, you can upgrade to our Deluxe version with Hope RS4 hubs  here. Build Kits in Stock.

  • This is the deluxe version of our popular Big Fella wheelset hand built by Strada. If you are 100kg+ or are looking for the strongest wheels around then you have found them. Built as stock now on Hope RS4 hubs! See below for more information.

  • Perhaps not the most exciting wheelset in the cyclist's collection but the training wheel has a vital role to play. Durable and comfortable, perfect for winter rides. Buildkits in stock with black or silver Alpina race spokes. See Below for more info.

  • As an extension of our in house signature series we are proud to offer the All Season Disc wheel set. If you are looking for an all-round wheel upgrade, backed up with great long term durability then this is the wheel set for you.

  • As an extension of our in house signature series we are proud to offer the Gravel Alloy Plus 650b wheel set. If you are looking for an all-round wheel upgrade for your gravel bike, backed up with great long term durability then this is the wheel set for you. These wheels are priced as standard…

  • As an extension of our in house signature series we are proud to offer the Gravel Alloy Plus 700c wheel set. If you are looking for an all-round wheel upgrade for your gravel bike, backed up with great long term durability then this is the wheel set for you. These wheels are priced as standard…

  • In Stock ready to ride - If you are 100kg - 150kg or are looking for the strongest road disc wheels around then you have found them. So if you break spokes or are concerned that factory wheels are not up to the job then we have a pair of wheels built to withstand the…

  • In Stock ready to ride - If you are 100kg+ or are looking for the strongest road disc wheels around then you have found them. So if you break spokes or are concerned that factory wheels are not up to the job then we have a pair of wheels built to withstand the heavier rider…

  • Up your game this season with a pair of our Strada 38mm deep U shaped cyclocross disc wheels. Built with high quality Miche hubs and our F1 bladed spokes and locking nipples. 1340g a pair. Available in QR or thru axle options with 10-11 speed Shimano HG/ SRAM XD/R and Campag 10-13sp (Ekar) freehub. Enjoy…

  • The DT Swiss EX 511 rim is wide, light and tough. Hugely popular with professionals for it's ability to take a hit and keep going. 30mm internal and 35mm external in 650B / 27.5 and 29". Hand built by Strada the wheel building experts as standard with the New Hope Pro5 or DT Swiss 350…

  • The ENVE M 50 FIFTY rim for mountain bikers who ride short travel bikes, low volume tyres and long distances, this rims' purpose lies within the name, it’s equally talented on the ascents as it is the descents. This is the ultimate carbon fibre cross-country and marathon wheelset, ENVE believe that even when it comes to super-light…

  • ENVE M60 FORTY HV If you’re looking for the ultimate wheelset to do it all the ENVE 60 FORTY is the best all-rounder on the market and with ENVE’s choice between standard and high volume you really can fine tune your wheel build to ensure you acquire the perfect rim for your riding style. These rims…